How to Write Video Scripts That Convert: The Complete Formula

Why do you need a video script?

Did you know that 88% of video marketers believe video is integral to their overall strategy? If you're one of them, you need a video script. A video script is a document that outlines the dialogue, visuals, and audio for your video. It's the blueprint for your video production and essential for creating a high-quality video that will engage your audience.

To get more inspiration

Writing a script can help you generate new ideas and inspiration for your video. When you organize your thoughts on paper, you can see how they fit together, which can help you create a more cohesive and engaging story.

To deliver your message efficiently

A script helps you deliver your message clearly and concisely. It ensures that all of your key points are covered logically and that your message is consistent with your brand.

To save editing time

A script can save you a lot of time in the editing process. When you have a script, you know exactly what footage you need to shoot and how it should be edited together. This can help you avoid wasting time on unnecessary footage or retakes.

To make recording easier

Recording is much easier when you have a script to follow. If you're recording solo, a script can help you stay on track and avoid rambling. If you're recording an interview, a script can help your interviewee prepare and deliver their answers more effectively.

How to write a video script?

Identify your audience

Before you start writing, it's essential to identify your target audience. This will help you tailor your message and choose the right tone and style for your video.

Set a goal for your video

What do you want your video to achieve? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goal, you can start writing a script to help you achieve it.

Choose the main characters

If your video will feature actors or presenters, you'll need to choose the right people for the job. Consider your target audience and the tone of your video when making your choices.

Write an outline

An outline is a great way to organize your thoughts and ensure your video flows smoothly. Start by listing the main points you want to cover, then add supporting details and examples.

Generate a script

Once you have an outline, you can start writing your script. Use a clear and concise writing style, and avoid using jargon or technical terms that your audience may not understand.

The A.A.A.A Formula

The A.A.A.A. formula is a popular framework for writing video scripts. It stands for Attention, Agitation, Activity, and Action.

Beginning: attention & agitation

Start your script with a hook that will grab your audience's attention. This could be a surprising statistic, a thought-provoking question, or a compelling story. Once you have their attention, agitate their pain point by highlighting the problem that your video will solve.

Middle: activity

In the middle of your script, you'll deliver your message and show your audience how to solve the problem you've highlighted. Be clear and concise, and use examples and visuals to illustrate your points.

End: action

End your script with a call to action. Tell your audience what you want them to do next, whether visiting your website, subscribing to your channel, or purchasing.

Tips to write an amazing video script

Stay true to yourself

When you're writing your script, be yourself. Use language that feels natural to you, and don't try to be someone you're not.

Get to the point

People have short attention spans, so getting to the point quickly is essential. Avoid rambling or going off on tangents.

Stick to the video script (mostly)

Once you have a script, stick to it as much as possible. While minor changes on the fly are okay, avoid making significant changes that could disrupt the flow of your video.

Do a verbal run-through off-camera

Before you start filming, do a verbal run-through of your script. This will help you identify any awkward phrasing or areas that need clarification.

Support any B-roll with the proper callouts in your main narrative

If using B-roll footage, include the proper callouts in your main narrative. This will help your editor know when to insert the B-roll footage.